TL;DR: To market to Gen Z, be where they are (short video, Instagram, YouTube), work with authentic creators, entertain or teach, show real people, be transparent, build community and never force slang.
Step-by-step strategy
- Know your niche – Gen Z isn’t one audience.
- Go short-form first – Reels, Shorts, TikTok where available.
- Partner with creators – micro-creators often feel more trustworthy. See How Brands Pay Creators.
- Be useful or fun – tutorials, behind-the-scenes, memes that fit.
- Show real customers – UGC and reviews. See Become Ugc Creator.
- Be transparent – prices, values, mistakes.
- Build community – broadcast channels, Discord, events.
- Optimise for social search – see Why Short-Form Video Is Gen Z’s New Search Engine.
Mistakes to avoid
Forced slang, fake scarcity, greenwashing and ignoring comments.
Measure what matters
Saves, shares, comments, creator-driven sales and repeat customers – not just views.
Trends: Gen Z Marketing Trends: How Brands Can Reach Generation Z.
