TL;DR: Gen Z spends on experiences, food, fashion, tech and self-care, researches heavily before buying, is influenced by creators and reviews, and loves deals, dupes and resale.
Where Gen Z spends
- Food and cafés
- Fashion and beauty
- Tech and gadgets
- Travel and experiences
- Subscriptions and gaming
How they decide
- Discover on social media.
- Research with reviews, creators and AI. See How Gen Z Uses AI Before Buying Anything Online.
- Compare prices.
- Check brand values and returns.
Spending trends
- Dupes over expensive originals (Dupes Vs Originals).
- Thrifting and resale (Thrifting Resale).
- Quick commerce convenience (Quick Commerce Overspending).
- De-influencing – creators saying what not to buy.
More: Gen Z Consumer Behavior: How Generation Z Makes Buying Decisions.
